India will soon have a startup that aims to reduce the loneliness of elderly citizens. Shantanu Naidu, who is an assistant to business magnate Ratan Tata, will launch Goodfellow which will recruit youth to assist the elderly in their daily lives. “Goodfellows is an upcoming for-profit startup that offers inter-generational friendship and describes itself as a ‘collaborative company.’ It aims to provide young, educated graduates up to the age of 30, intergenerational differences between them and the elderly, to reduce loneliness. appoints to build friendships,” Naidu said in a note, according to VC Circle. The startup is backed by the former Tata Group chairman, but it is not clear how much money he is investing in the venture.
“Inter-generational friendships are a kind, meaningful and authentic way to help lonely elders with the companionship and warmth that Goodfellow is offering. I look forward to seeing how Goodfellow moves forward and Best wishes to Shantanu and his young team,” Tata said in an emailed statement to The Financial Express. “They will help the elderly with paperwork and e-mails, or with grandparents,” Naidu said. According to a report in Your Story, each Goodfellow is screened through a number of psychometric tests designed to measure empathy. These young bachelorette enthusiasts are essentially grandchildren with only one goal. Granddaughters are: to remove loneliness from the life of the ‘grandfather’ assigned to him.
A complex pairing process ensures that the good partner and grandparent are a great fit. Once paired, that partner will do anything and everything he or she would do for their grandparents. Whether it’s going for walks, watching movies, helping with grocery shopping, going to the doctor, helping with all kinds of useful needs such as teaching techniques, paperwork and emails, or Just spending time with your grandparents.
According to NGOs, about 25 million elderly people live independently in India. According to a PTI report, NGOs working with the elderly said that many senior citizens especially those living alone are suffering from depression, anxiety and feelings of abandonment since the onset of COVID-19 and The situation worsened during the second wave.
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