An MoU was signed between the National Innovation Foundation (NIF), an autonomous institute of the Department of Science and Technology (DST), and the NIF Incubation and Entrepreneurship Council (NIFEntrecy), a technology business incubator (TBI) organized by Amazon India. Product delivery of grassroots innovations, prepared for student creativity based innovation and excellent traditional knowledge based market products, informed the ministry.
According to the ministry, NIFientreC was established in the year 2015 with financial support from DST for the incubation and commercialization of technical ideas and innovations of grassroots innovators, outstanding traditional knowledge holders and students across the country.
This MoU between Amazon and NIFientreC comes just days after the Prime Minister of India declared January 16, 2022, as the National Start-up Day and declared the current decade as India’s ‘Taked’. Take the start-up culture to the far flung areas of the country, the ministry said.
According to the ministry, the MoU signed by Er Rakesh Maheshwari, Executive Director, NIFantrecy and Mr. Sumit Sahai, Director, Amazon Seller Services Pvt Ltd (ASSPL), will help strengthen the commercial dissemination of innovative products from local startups and promote India’s startups. Will do Culture in line with these declarations.
Speaking on the occasion, Dr. Gulshan Rai, President, NIFientreC said, “With the rapid digital transformation taking place in the country, what better time to consider for grassroots entrepreneurs to take their innovations directly to the consumers. Can’t be. All over India.”
Manish Tewari, Vice President, Amazon India said that the partnership with NIFientreC aims to bring the benefits of digitization and e-commerce to grassroots entrepreneurs and entrepreneurs and drive student innovations from rural areas to sell to millions of Amazon customers in India . and around the world.
“This is a milestone in India’s innovation and entrepreneurship ecosystem, and will bring grassroots innovators closer to the consumer than ever before. It is an inclusive paradigm that the rest of the world wants to replicate,” said Dr. Vipin Kumar, Director Said, NIF.
The MoU will accelerate the delivery of innovations at the grassroots level to the common people of the country, boost the local economy and generate livelihoods. It will empower innovators from the deepest regions of the country to reap the benefits of inclusive e-commerce.
While the products offered by mainstream entrepreneurs and unicorns offered by start-ups are not new, the MoU stems from the innovations being carried out in the rural parts of the country and the knowledge of common people, which are universally available. Consumers will benefit from having more choice, and since these innovations originated in addressing an unmet need in a particular locality, it could start a journey towards providing inclusive innovation to society and the world at large. .
Following the successful onboarding of these businesses, Amazon will also create a storefront to promote exploration of these rural innovations among customers, the ministry said.
It further said that in addition, through this MoU, both NIFientreC and Amazon will ensure regular on-ground innovators capacity building through masterclasses, workshops and other interactive training programs involving industry and subject experts so that they Let’s move forward – the same movement as the rest of the country.
They will be trained from time to time on the fundamental aspects of being a successful e-commerce participant so that when on-board, they can become self-reliant, create visibility for their products, generate demand, and respond to the same. so that they can reach here. last mile, the ministry said.
The signing of the MoU was followed by a workshop for grassroots innovators and entrepreneurs supported by NIFientreC with trainers from Amazon to take a deep dive into the contemporary useful concepts of e-commerce and delivery mechanisms To keep pace with the changing times. added this.
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