Today, she is one of the first influencers in India to have walked the red carpet not once at the Cannes Film Festival but twice for L’Oréal Paris and several times at the Paris Fashion Week for luxury brands such as Hermes, Louis Vuitton, participated for. Christian Louboutin, and Dior. After a stellar year in fashion and style in 2021, Digital Content Creator, Global Influencer, Entrepreneur and Investor Masoom Minawala spoke to News18 about what it takes to be an influencer in the competitive world of fashion.
“I have often talked about accepting the truth behind the real. Being a fashion curator is not an easy task and it is certainly not as glamorous as it is supposed to be. The responsibility of a Fashion Influencer is just curating looks and There’s more to it than clicking pictures. The road to being a Fashion Influencer is bumpy, with lots of potholes that can only be smoothed out with hard work and consistency, trust me when I say this, it’s a The village takes over,” said the innocent.
Masoom has been great at supporting and promoting Indian designers on global platforms. Designers like Anamika Khanna, Rahul Mishra, Vaishali S are close to her heart. “I love labels that strike the right chord between our rich cultural heritage and the contours of the Western silhouette,” says Masoom.
Top 5 Ways to Be a Fashion Influencer
- Most importantly, always believe that you are your own inspiration; Everything you are looking for is within you. Too often, people rely on the roles of others’ creativity and fit, choosing other people’s styles and trying to make it their own, forgetting that the industry of content curation is so diverse, and it’s personality. respects.
- Find your purpose and write down the small and big goals you want to achieve with your fashion journey; It is essential for community building.
- If you are just stepping into the industry, take advantage of the fresher’s approach that you respect, be receptive to the ongoing trends but don’t limit it to yourself, give your own twists. Never hesitate to tag a brand big or small.
- Enjoy what you are doing; Always wear a confident smile, come trolls or haters. You need to understand that consistency makes all the difference in terms of posting as well as the quality of the content.
- Lastly, always analyze your data, listen to your audience in the form of comments and likes, see what’s working for you and build on it, never be afraid to experiment, I’ve realized that the more The more you move out of your comfort zone, the more you grow.
At the end of the day, no matter how many brands Masoom collaborates with, there’s one very simple rule—your personal style is an extension of your self-expression. She adds, “The looks that I choose for a branded collaboration or the clothes I choose, essentially reflect my personality and that is the essence of what I do.”
Masoom is also of the opinion that one aspect of responsible content curation in terms of fashion is to ensure that you are deeply analyzing the ethos and pathos of the brands you are collaborating with. “Since the tone of your content along with your branded association determines the reality of your venture. For example, if you are someone who talks about a plant-based diet, promoting leather products is not ideal. I think the point is that influencers often don’t care about the brands they want to collaborate with, which increases the likelihood of a reversal of the situation.”
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