Harley-Davidson will go fully electric: CEO Jochen Zeitz

No one is immune to an electrified future, not even iconic brands like Harley-Davidson. The company’s CEO, Jochen Zeitz, says Harley-Davidson has begun a long-term transition to an all-electric future, but it’s still some time away.

When it comes to Harley-Davidson, a tall, low, big V-twin powered cruiser is what usually comes to mind. While the company has made more diverse additions to its line-up in recent years in the form of the new Nightster, Sportster S and Pan America 1250, its core still lies in the large-capacity, air-cooled, V-twin cruiser.

With the CEO confirming that Harley-Davidson will one day make only electric bikes, it is almost certain that V-twins (both air-cooled and liquid-cooled) will cease to exist.

Currently, Harley sells its e-bikes through the Livewire sub-brand and its current line-up includes the One and the upcoming S2 Del Mar, which will go on sale in the coming months. There will be more additions to this line-up in the near future, including the S3 series of more accessible lightweight e-bikes developed in conjunction with KYMCO. They will also introduce the S4 range of larger e-bikes, which are rumored to copy the styling of the cruisers Harley-Davidson is so famous for.