NBFC-giant HDFC on Tuesday announced its partnership with leading customer relationship management (CRM) platform, Salesforce, to support its growth priorities.
HDFC said Mulesoft — along with its innovative API-led integration approach with reduced code integration capabilities — will help the company to quickly innovate and create new experiences around connecting systems.
HDFC MD Renu Sood Karnad said, “As an organization, we aspire to create solutions to suit the diverse needs of our customers across all segments. Cloud-based solutions are central to empowering exceptional experiences that are seamless and customized are and sales force The customer has been an important partner in our journey to redefine the lifecycle.”
Meanwhile, Arundhati Bhattacharya, CEO, Salesforce India, said in the report that the digital-first world presents an opportunity for organizations to transform their customer experiences, discover and harness insights from their data, and give employees the tools and training they need. What they need to build incredible. career.
HDFC mentioned in its statement that the company plans to build the backbone of next-generation integrations to seamlessly connect backend and frontend systems, including Salesforce.
On June 29, 2022, Salesforce introduced the next generation MuleSoft, an integrated solution for automation, integration, and APIs to easily automate any workflow, so that any technical or non-technical team can change continuously. and adapt to business complexity.
MuleSoft solutions now include a no-no to automate repetitive manual tasks using bots with MuleSoft RPA (Robotic Process Automation) and quickly connect data from any system like Slack, Stripe and Workday with MuleSoft Composer. Includes code capabilities. New capabilities are fully integrated into Salesforce Flow, a complete suite of automation technologies in Customer 360 to help save time, increase productivity, and deliver a better experience. Business teams like sales can close deals more efficiently and service agents can quickly sync customer records to improve customer service interactions.
According to research from Salesforce, with macroeconomic uncertainty in markets, hiring, prices and more, businesses are focused on efficient growth, cost savings and productivity. More than 90% have seen an increase in demand for time-saving automation from business teams in the past two years.
However, research has also shown that the all-digital, work-from-anywhere world has increased the number of systems and data companies must manage and connect, creating integration barriers to automation progress. And when new systems are needed or business requirements change, 96% of companies find it difficult to modify existing automation. MuleSoft Automation is there to address these concerns.
HDFC shares closed on BSE 2202.45 each, down 0.59%. At closing price, the market cap of the company was 3,99,627.10 crore on the exchange.