Last Update: 27 August 2022, 11:52 IST
Netflix will hire Microsoft as a partner for technology and advertising sales. (Image: Shutterstock)
Netflix announced an ad-based subscription plan last month, enlisting Microsoft as a partner for the implementation of the new ad-based model.
Netflix last month announced an affordable, ad-based subscription plan that the streaming giant is bringing in collaboration with Microsoft. it came soon Netflix reported that it had suffered the biggest loss in subscriber count ever, and now rumored to have priced the new ad-based subscription plan.
According to a Bloomberg report, Netflix Planning to price the ad-based subscription plan between $7 (approximately Rs 560) and $9 (approximately Rs 720). Currently, the streaming platform charges $9.99 onwards for its basic plan that supports only one device. The cheapest plan in India is the mobile plan, which costs Rs 149. base plan in India It costs Rs 199, the standard plan costs Rs 499, and the premium Netflix subscription costs Rs 649 per month. Looking at the India prices, if Netflix brings an ad-based subscription, it is likely to be cheaper than the rumored $7 – $9 cost.
Netflix announced last month that it was rolling out a new plan in addition to the ad-free Basic, Standard and Premium plans that would show ads to users. Netflix says it aims to give users more choices for advertisers and a better-than-linear TV brand experience. Netflix said in a blog post last month that it has partnered with Microsoft As the “global advertising technology and sales partner”. The company says that Microsoft has the proven ability to support all of their advertising needs as the two companies work together to create a new ad-supported offering.
Netflix’s announcement comes after the company reported a drop in subscribers in the last quarter. With this, Netflix is making more efforts to gain new subscribers. To attract new subscribers, Netflix will bring a cheaper subscription plan, which will run ads, according to the company. Currently, the cheapest Netflix plan is Rs 149 per month, which gives users a “mobile” plan that plays 480p video on just one smartphone or tablet at a time.
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