Digital wedding aggregation has introduced efficiencies in the planning process and created monetization opportunities for vendors.
The Indian wedding and event industry is one of the largest in the world. The industry is largely unorganized and highly fragmented due to its sheer size and volume. According to the KPMG report on matrimonial services market study in India, the matrimony industry was estimated at Rs 3,681 billion in 2016. Moreover, it is also estimated that more than 10 million marriages take place in India annually, which makes it highly lucrative. Location.
Weddings have always been rooted in tradition and are largely planned by families and prospective couples based on recommendations from friends and family. Moreover, planning a wedding is cumbersome and ruthlessly time-consuming. However, with the advent of technology and digitally connecting everyone, the era of wedding aggregators began.
Websites and apps that help with everything related to wedding planning have simplified this cumbersome process. Digital wedding aggregation has introduced efficiencies in the planning process and created monetization opportunities for vendors. They have provided massive business opportunities for small sellers to reach their potential customers by introducing innovations.
Wedding aggregators have essentially created an online marketplace for sellers. Furthermore, weddings are being planned by prospective couples rather than families thus paving the way for a further digital revolution of the industry.
Online wedding planning platforms not only aggregate wedding service providers by creating complete directories, but also use technology to help people plan weddings with the click of a button. Wedding aggregators are a goldmine of wedding service providers for couples in a given geography.
Millennials can now easily plan their weddings online, from searching for vendors, to comparing their services through price points, reviews, and their availability. Not only this, these websites also share real bride experiences, tips, trends, ideas and inspiration.
The ongoing COVID pandemic also saw users actively using the digital platform to book wedding services through virtual calls. The pandemic has proved that digital platforms are here to stay and they have greatly disrupted the traditional wedding planning process.
(Disclaimer: The views expressed in this article are those of the author. They do not represent the views of India TV)
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