In its career spanning 9 years, Honda Amaze has proved to be a contemporary sedan and has been widely accepted by the Indian audience. It is offered in 1.2-litre i-VTEC petrol and 1.5-litre i-DTEC engines with the option of both manual and CVT automatic transmissions. However, it is interesting to see here that the consumer preferences among fuel types have changed drastically over the years.
The first generation Amaze saw a major demand for the diesel variant with only 33 per cent buyers going for petrol in 2013. In 2018, Honda launched the second-tenth Amaze and registered a significant drop in diesel demand at 28 per cent. percent, while petrol went up to 72 percent.
This change in preference is in itself a stark contrast to 2013, but it is between April and August 2022 where Honda India has seen the most notable demand for its petrol Amaze, with 97 per cent buyers opting for it. The share of CVT automatics has also grown steadily from just 9 per cent in 2013 to over 30 per cent.
(LR) Mr. Takuya Tsumura, Chairman & CEO, HCIL – Mr. Yuichi Murata, Director – Marketing – S. Kunal Bahl, VP Marketing & Sales, HCIL.
Takuya Tsumura, President and CEO, Honda Cars India Limited says, “It is our endeavor to offer class-defining products with the latest technology, excellent comfort, safety and peace of mind. The success of Amaze reflects our commitment to the market and our customers.”
Whereas the current 10-year vehicle scrapping policy for diesel and rising popularity of electric vehicles can be attributed to the change in customer preference. Tell us what you think in the comments below.