new Delhi Hindustan Unilever Limited, a packaged consumer goods company, has launched a campaign to promote effective waste management solutions in the country.
The ‘Bin Boy’ campaign through its child hero ‘Appu’, the maker of Dove soap and kisan jam, said in a statement on Friday, to bring about behavioral change among citizens and urge them to segregate waste in homes and residential societies. does.
The company said that the campaign seeks to motivate individuals to segregate household waste at source and ensure that the waste remains out of the environment and in a circular economy.
“The need for immediate action on the issue of waste segregation has never been greater. At HUL, we recognize our role in this context and are working with leading agencies and government in the space to help each of us take a simple, affirmative action. We work towards empowering communities to reach the goal of cleanliness and zero-waste circular economy. Sanjeev Mehta, Chairman and Managing Director, Hindustan Unilever Limited said, “Children are the strongest advocates of change in society and also the strongest drivers.
Appu, a protesting child, is shown in the film sitting on a pile of garbage in the dustbin of the house and refusing to come out. People around are shocked when Appu refuses to step outside. The child is then seen requesting the people around him to sort the garbage into wet and dry.
The corporate campaign comes at a time when HUL has already achieved 100% plastic waste collection. HUL has partnered with the United Nations Development Program (UNDP) for end-to-end waste management projects in Mumbai, from collection to segregation and recycling, including behavior change. HUL said it aims to uplift the lives of over 3000 rag pickers and their families with better access to the government’s social security schemes – food, health, safety, security and financial inclusion through Project Utthan.
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