Panaji [Goa]Nov 22 (ANI): UNICEF and National Film Development Corporation (NFDC) have come together to showcase and promote films from the perspective of child rights at the 53rd edition of the International Film Festival of India (IFFI) to be held in Goa this year.
For the first time at IFFI, a special section has been created for films highlighting the issues and rights of children and adolescents. The festival will screen six films jointly curated by NFDC and UNICEF.
To discuss this in detail, eminent directors and producers participated in a panel discussion at IFFI as part of the Knowledge Series – ‘Bringing Children’s Films to a Mainstream Audience’.
Noted filmmakers Manish Mundra and Jitendra Mishra, as well as UNICEF India’s Chief of Communications, Advocacy and Partnerships, Zafreen Chowdhary participated in the panel. Prasoon Joshi, chairman of the Central Board of Film Certification, was also a panelist.
Renowned curator and creative producer Monika Wahi moderated the hour-long discussion, which focused on critical aspects of creative scripts and stories, financing, distribution, and ultimately making films that celebrate childhood and the courage, determination of children. to create demand and an expanded audience base. , and resilience while highlighting the problems and challenges they face.
The ’75 Creative Minds for Tomorrow’ program – an initiative of the Ministry of Information and Broadcasting, supported by UNICEF and launched during IFFI, seeks young talents to express themselves in a 53-hour filmmaking challenge on the theme ‘India @ 100’ encourages. ,
At the event, Union Minister for Information and Broadcasting Anurag Thakur said, “As we enter the Amrit Kaal and move towards the 100th year of India’s independence, we believe that children are the future of the country. The healthy development of children is vital to the growth and prosperity of any society.”
He added, “With a vision to promote child rights through films, the 53rd edition of IFFI is showcasing six films specially curated for our young audience. These films deal with real issues faced by children. and raise awareness about the rights of children.These films will also reflect the dynamic forces that shape childhood and its socio-economic context.
He concluded by saying, “Along with screening these six films we will also engage with leading filmmakers on the role of creative cinema in promoting children’s rights. This will be done through UNICEF knowledge sessions and panel discussions We believe that cinema is a powerful medium to reflect the stories of the society and with the UNICEF-IFFI collaboration, we are committed to create awareness about child rights.”
Zafreen Chowdhury, Chief of Communication and Advocacy, UNICEF India, said, “We are delighted to partner with IFFI for a cause as a platform to showcase heart-warming films that highlight the voices of children and youth, their perspectives, their Along with the challenges, it also shows their resilience. and success. Each of these films can inspire millions.”
He added, “With the proliferation of channels and entertainment content, there is a great need for a supportive, sensitive child-friendly ecosystem of screenwriters, directors and producers, as well as platforms that can reach out to the masses. We commend the leadership of the Ministry of Information and Broadcasting for including and encouraging films with and about children.
Talking about the films screened at the festival this year, there are a total of six films – Lebanese film ‘Capernaum’, Hindi films ‘Dhanak’ (original title Rainbow), ‘Ud Ja Nanhe Dil’, ‘Sumi’ and ‘Nani Tere Morni’. , with a Bengali film ‘Two Friends’ (original title Dostoji). (ANI)
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