The German automaker sold 70,625 ID electric vehicles in China last year, missing its target of 80,000 to 100,000 cars, with production affected by regional COVID-19 outbreaks as well as chip-related issues.
Daniela Cavallo, head of Volkswagen’s Works Council, said after missing its electric vehicle sales targets in the country last year, the carmaker should do more to understand the Chinese market in order to capture greater market share.
“Volkswagen should work together in China and better understand customer needs, especially in software,” Cavallo said in an interview with Germany’s Frankfurter Allgemeine Zeitung published on Wednesday.
The German automaker sold 70,625 ID electric vehicles in China last year, missing its target of 80,000 to 100,000 cars, with production affected by regional COVID-19 outbreaks as well as chip-related issues.
Foreign automakers have struggled to compete with their Chinese counterparts in the Chinese market, with US-based Tesla being the only foreign brand among the top 10 electric vehicle vendors in the country.
“For a German driver, having a karaoke system on the central screen may not be important, but many Chinese customers love such features and are disappointed when VW doesn’t offer them,” Cavallo told FAZ.
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