New Delhi: From Conventios, Fleet Cards to Consumer Clubs and Raffles, fuel retailers are constantly on the lookout for customers. But as electric vehicles and scooters encroach on traditional turf, they are bucking lifestyle trends for niche markets.
IndianOil, for one, is launching cafes for bikers at its outlets on popular leisure routes. The first such cafe – named ‘pit stop’ – Already doing brisk business at the company’s petrol pump on the way to Kinnaur between Shoghi and Shimla, 300 km from Delhi. Himachal PradeshA favorite destination for bikers.
Seller Tarsen Bharti Said he agreed to try the concept IOC Suggested because he had the space. IOC executive Piyush Mittal said the concept is a recognition of the “streak of adventure and exploration” in today’s youth. Obviously, this also complements dealers’ income and establishes IOC’s brand connect. IOC plans such cafes on both the routes Ladakh – Via Manali as well as Srinagar – Taken by thousands of bikers during summers.
IndianOil, for one, is launching cafes for bikers at its outlets on popular leisure routes. The first such cafe – named ‘pit stop’ – Already doing brisk business at the company’s petrol pump on the way to Kinnaur between Shoghi and Shimla, 300 km from Delhi. Himachal PradeshA favorite destination for bikers.
Seller Tarsen Bharti Said he agreed to try the concept IOC Suggested because he had the space. IOC executive Piyush Mittal said the concept is a recognition of the “streak of adventure and exploration” in today’s youth. Obviously, this also complements dealers’ income and establishes IOC’s brand connect. IOC plans such cafes on both the routes Ladakh – Via Manali as well as Srinagar – Taken by thousands of bikers during summers.