The Board of Control for Cricket in India (BCCI) is looking forward to the next Indian Premier League (IPL) e-auction of media rights for the next five years (2023-27). For the first time since the inception of the IPL, the media rights will be e-auctioned on June 12. The process will be lengthy, and the winner of the final bid may not be announced for several days.
e-auction program
on June 12, IPL The e-auction of media rights will begin at 11 am in Mumbai. There is no time limit as BCCI has left the possibility of extending the e-auction to the next few days. The auction will continue until all bids have been placed.
bid tender
As of 10 May, the preliminary tender document was available for purchase. Bidders, on payment of the cost of 25 lakh (excluding taxes) was given access to the tender document.
IPL Media Rights Bidder
Star, which currently holds the media rights, will face stiff competition from fellow bidders for its OTT platform Disney+ Hotstar: Reliance Viacom Sport18, Amazon, Zee Entertainment Enterprises, Apple Inc., Dream11 (Dream Sports Inc.), Sony Group Corp., Google (Alphabet Inc.) and Super Sport (South Africa) will fight to secure the IPL media rights.
digital rights
digital rights deserve 33 crores every game, or 12,210 crores for the tournament and 2,442 crore for the year.
domestic broadcasting rights
The Indian subcontinent’s base fee for IPL broadcast rights is 49 crores per match. With 74 matches in a tournament, the cost of five years is 18,130 crore, or 3,626 crore per year.
international broadcasting rights
international broadcasting rights 3 crores per game, with net worth 1,110 crore for a period of five years.
non-exclusive right
For this segment, the winning bid should be . A total of 18 sports rights will be available with a reserve price of 16 crores per game. As a result, the total package cost will be 1,440 crores. The opening match, four playoff games, and 13 evening matches make up 18 games on double-header days.
Uday Shankar
Uday Shankar, who led Star’s winning bid for IPL media rights five years ago, is set to play a major role in the auction. Just ahead of the IPL e-auction, Reliance Industries signed a contract with Bodhi Tree Systems, an investment business founded by Rupert Murdoch’s son James and a former Disney India executive.
e-auction
This is the first time that an e-auction will be held to decide who snatches IPL media rights. In the e-auction, unlike the closing bid of 2017, only one has to decide whether to continue participating after a particular stage or not.
expected winning bid
In 2017, Star paid BCCI 16,347 crores. This time, BCCI is expected to get at least double the amount as the base price of IPL media rights 32,890 crores. At the same time, some experts believe that the winning bid of the auction will be anywhere 35,000-40,000 while others think it can reach heights 50,000 crores.