ITC Fiama Mental Wellbeing Survey 2022: Making mental health an active conversation in India – Times of India

Over the past decade, mental health and wellbeing have become an active conversation. It is now a part of human dialogue in everyday life which has reinforced its importance. Globally, now more than ever, it is ranked as an important aspect of day-to-day life. Young adults now lead lifestyles with mental health at its core. While conversations around mental well-being have taken the driving seat, the pressure to handle unmatched social expectations continues to haunt the majority. Be it Gen Z, Millennials, men or women, the pressure is known to affect the emotional, social and mental well-being of the younger generation which can be serious in the long run.

To spread awareness and educate the public about the importance of mental health, ITC Fiama in collaboration with NielsenIQ released its second consecutive mental wellness survey on the occasion of Mental Health Day.

Here are the key findings of the survey:

, People often find it difficult to set a limit for themselves at their workplace, which affects their work-life balance, leading to increased stress levels. In a similar account, the survey revealed work as the biggest cause of stress for Millennials, with women feeling more stressed than men at their workplace. Yoga, meditation and spending time with loved ones were commented on as stress relievers in the lives of millennials.

, The breakup was cited as the biggest source of tension in the relationship for GenZ. Also adding to GenZ’s stress are body image issues which are known to heavily affect their mental health. Despite being locked up under stress, only 33% of GenZ are willing to seek immediate professional help in case of mental health issues.

, Social media has been a place where people see all kinds of inspiration and inspiration. It is also marked as a medium that helps people deal with self-esteem issues. It’s eye-popping to know that each of the 7 out of 10 GenZ’s helps influencers and celebrities to talk about their mental health issues on social media, helping them better deal with their own wellness issues. Help is available.

, Social media sometimes becomes a curse too. It can become a stage where people lose themselves by seeing things that are not real in life. People like to take a break from social media to maintain their sanity. One such survey has revealed that one of the respondents has taken a break from social media for their mental health.

Commenting on the survey, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Ltd. said, “ITC Fiama is committed to making mental health and wellness in India an active conversation. The Fiama Mental Wellbeing Survey is a part of the brand initiative ‘Feel Good with Fiama’, which continues to identify vulnerabilities that cause stress and anxiety in everyday life. In addition, the initiative helps find ways to foster greater interaction and help young adults de-stress. In collaboration with Minds Foundation, ITC Fiama helps provide active therapy for mental wellness through its first ever virtual clinic.

, Fiama’s mental health survey in collaboration with Nielsen IQ reveals issues of work, relationships and body image, often released in the form of anger and violence, as major causes of stress for citizens in Delhi. It’s the same with people living in Kolkata: work and toxic relationships stress them out the most.

, In another shocking revelation, extreme signs of depression and sadness are leading indicators of stress in the lives of Bangaloreans and Mumbaikars.

In addition to the survey, this World Mental Health Day, ITC Fiama, as part of the “Feel Good with Fiama” initiative, takes a commendable approach to increasing the conversation of mental wellness across all streams through pop culture through meme video series , which helps to reduce it. Stigma around mental wellbeing and therapy.

The campaign aims to reach the tech-savvy generation through meme videos that start an active conversation about mental health and wellbeing. The brand also tries to spark this important conversation through these light-hearted mythological memes videos, where each character encourages the audience to understand the importance of mental wellness.

Let’s have a look at some such memes:

Now is the time to start accepting your inner feelings and start working towards your mental well being. To connect with a professionally qualified physician for a consultation with the MINDS Foundation at an affordable fee, click
Here,

* The ITC Fiama Mental Wellbeing Survey 2022 was conducted in Delhi, Mumbai, Kolkata and Bangalore with 870 men and women aged 16-45 years. The survey was conducted by NeilsenIQ in September 2022.*

Disclaimer: This article has been produced on behalf of ITC by the Spotlight team of Times Internet.