New Delhi: The Japanese prowess of Toyota-Suzuki is set to challenge the dominance of tough rivals Tata Motors, Mahindra & Mahindra and Hyundai-Kia in the Indian SUV market. Both the giants will develop and produce a new premium hybrid SUV – which will rival models like HyundaiCreta, kiasSeltos and Mahindra’s Scorpio – to be manufactured ToyotaFactory in Bangalore since August and sold under the respective badging of both the companies.
While Toyota will sell the SUV, which is likely to be priced around and above Rs 10 lakh under its brand, suzuki The variant will be sold under Maruti badging
TOI first reported the combined premium SUV scheme in its editions on October 18 last year, where details about Toyota-Suzuki’s electric/hybrid partnership were also given.
Announcing the new plans, the Japanese majors said in a joint statement, “…the two companies will now start production of a new SUV model developed by Suzuki at Toyota Kirloskar Motor (TKM) from August. Maruti and TKM The new model will be launched in India as Suzuki and Toyota models respectively. Also, both the companies are planning to export the new model to markets outside India, including Africa.
While Maruti is acutely realizing the absence of a premium SUV in its portfolio, which has caused the company to lose precious market share to rivals, Toyota dominates the luxury SUV category with the Fortuner and the MPV market with the Innova, though in both Being high lacks mass appeal. price ceiling. The new model is expected to provide them more volumes and a stronger foothold in the mainstream SUV business.
Akio Toyoda, president of Toyota Global, said the partnership will draw on the strengths of both brands, as they develop solutions around electrification and carbon neutrality. “We are delighted to announce the new SUV with Suzuki, a company with a long history of local involvement in the Indian business. Reducing CO2 emissions and realizing a society where ‘no one is left behind’ and ‘Let everyone move freely.'”
Suzuki President toshihiro suzuki Said that the production of SUVs at the Toyota India Plant is one such project that can contribute to India’s growth by providing eco-friendly mobility. “We believe this is a major milestone towards further deepening our cooperation in the future. We appreciate the support from Toyota, and will, at the same time, explore new synergies and business opportunities through continued collaboration .
The powertrains of the new model will be equipped with a mild hybrid developed by Suzuki and a strong hybrid developed by Toyota. “By bringing together the strengths of both Toyota and Suzuki through collaboration, the two companies will be able to offer customers a wide variety of vehicle electrification technologies and contribute to the acceleration of electrification and the realization of a carbon neutral society in India.”
The companies said they are committed to expanding their collaboration as well as to the “Make in India” initiative as they move towards sustainable and zero-emissions goals, as reported by the Indian government.
The partnership between the two companies stems from a memorandum of understanding that they signed in 2017. Since then, the companies have been bringing together Toyota’s strength in electrification technologies and Suzuki’s strength in compact vehicles for a joint collaboration in the production of electrified vehicles.
While Toyota will sell the SUV, which is likely to be priced around and above Rs 10 lakh under its brand, suzuki The variant will be sold under Maruti badging
TOI first reported the combined premium SUV scheme in its editions on October 18 last year, where details about Toyota-Suzuki’s electric/hybrid partnership were also given.
Announcing the new plans, the Japanese majors said in a joint statement, “…the two companies will now start production of a new SUV model developed by Suzuki at Toyota Kirloskar Motor (TKM) from August. Maruti and TKM The new model will be launched in India as Suzuki and Toyota models respectively. Also, both the companies are planning to export the new model to markets outside India, including Africa.
While Maruti is acutely realizing the absence of a premium SUV in its portfolio, which has caused the company to lose precious market share to rivals, Toyota dominates the luxury SUV category with the Fortuner and the MPV market with the Innova, though in both Being high lacks mass appeal. price ceiling. The new model is expected to provide them more volumes and a stronger foothold in the mainstream SUV business.
Akio Toyoda, president of Toyota Global, said the partnership will draw on the strengths of both brands, as they develop solutions around electrification and carbon neutrality. “We are delighted to announce the new SUV with Suzuki, a company with a long history of local involvement in the Indian business. Reducing CO2 emissions and realizing a society where ‘no one is left behind’ and ‘Let everyone move freely.'”
Suzuki President toshihiro suzuki Said that the production of SUVs at the Toyota India Plant is one such project that can contribute to India’s growth by providing eco-friendly mobility. “We believe this is a major milestone towards further deepening our cooperation in the future. We appreciate the support from Toyota, and will, at the same time, explore new synergies and business opportunities through continued collaboration .
The powertrains of the new model will be equipped with a mild hybrid developed by Suzuki and a strong hybrid developed by Toyota. “By bringing together the strengths of both Toyota and Suzuki through collaboration, the two companies will be able to offer customers a wide variety of vehicle electrification technologies and contribute to the acceleration of electrification and the realization of a carbon neutral society in India.”
The companies said they are committed to expanding their collaboration as well as to the “Make in India” initiative as they move towards sustainable and zero-emissions goals, as reported by the Indian government.
The partnership between the two companies stems from a memorandum of understanding that they signed in 2017. Since then, the companies have been bringing together Toyota’s strength in electrification technologies and Suzuki’s strength in compact vehicles for a joint collaboration in the production of electrified vehicles.