Jacqueline Fernandez to be the face of online betting app Fairplay

New Delhi: Online betting company Fairplay has signed Bollywood actress Jacqueline Fernandez as its brand ambassador. The company was established in 2019 as a sports and game betting exchange for cricket and other sports. It is known for sports betting and leisure gambling.

A statement from the company said: “We are excited to have Jacqueline Fernandez on board. We are confident that this alliance will bring out the best in both parties and we look forward to a fruitful partnership with her.”

The actor added: “I believe responsible gaming can be thrilling and exciting to say the least, and they are the best in sports.”

The company further added, “She brings a face to the brand that is in line with the personality that both she and we can carry individually and as a team. A leading Bollywood actress and a force to be reckoned with in the online gaming industry, Leader, this is definitely a partnership to watch.” For.”

Betting apps are in a lot of trouble with the authorities. Last June, the Ministry of Information and Broadcasting (I&B) issued an advisory asking newspapers, private TV channels and digital news publishers to refrain from publishing advertisements of online betting platforms. The government had then said that it has come to the notice of the government that several sports channels on television as well as OTT platforms have recently been showing advertisements of offshore online betting platforms as well as their surrogate news websites.

The ministry said in a statement that platforms such as Fairplay, Parimatch, Betway, Wolf 777 and 1xBet have been named. Such websites are promoting betting and gambling in the guise of news. The advisory issued by the ministry states that since betting and gambling are illegal in most parts of the country, advertisements on these betting platforms as well as their surrogates are also illegal. The ministry said the advisory relies on the provisions of the Consumer Protection Act 2019, the Cable TV Networks Regulation Act 1995 and the IT Rules, 2021. The companies then withdrew mainstream advertising.

However, they continue to promote their brand through several international T20 cricket tournaments with on-ground and jersey advertisements.

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