Mumbai (Maharashtra) [India]March 16 (ANI): Reliance Retail’s JioMart, the leading indigenous e-marketplace, on Thursday announced the roll-out of Craft Mela – one of the largest handloom and handicraft storefronts.
Customers will get an opportunity to view the online version of an offline exhibition where they will learn about Indian handicrafts, which will be on display from March 17-19.
Through the craft fair, JioMart said it will impact the lives of over 10,000 artisans and weavers across 22 states and union territories of India. JioMart has already connected with over 600 vendors and master artisans. According to a statement from Reliance Retail, consumers can choose from over 85,000 products across sectors, showcasing the true essence of India.
Sandeep Varaganti, CEO, JioMart said, “JioMart is dedicated to empowering the local artisan and weaver community in India through e-commerce. We want to help them grow their business, preserve Indian crafts and give a boost to the rural economy.
In keeping with its vision of empowering local artisans and weavers to showcase ‘Made in India’ products to customers, JioMart said it highlights India’s rich handicraft heritage by exclusively promoting them on the platform.
“Such initiatives provide a platform for sellers to list and sell their wares online to a diverse customer base. This prompts artisans to adopt online sales. Through Crafts Mela, we aim to make authentic indigenous crafts from across the country quickly and easily accessible to our customers at the click of a button. For both craftsmen and customers, as we broaden our vendor base and product assortment. (ANI)
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