With an aim to empower creators, Microsoft-owned LinkedIn is expanding its clubhouse-style live audio feature. The company, which first launched live audio events in January, will now open hosting capabilities to all creators.
With the update, all LinkedIn creators who use the platform’s “Creator Mode” will be able to host live audio events, as long as they follow the platform’s “Community Policies of Being a Trustworthy, Safe, and Professional Content Provider”. Be consistent. Report Engadget.
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The report states that although event hosting is currently limited to creators, any LinkedIn user can participate in the chat.
Similar to Clubhouse, creators on LinkedIn can schedule their audio shows in advance and share upcoming conversations with their networks.
The company said creators are already using audio features to expand their professional networks, connect with potential customers and reach new followers. Video-focused live events are also in the works, though LinkedIn hasn’t provided any updates on when they’ll launch.
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This expansion comes as LinkedIn has significantly accelerated its efforts to become a more creator-focused platform, the report said.
The company said more than 10 million people are using the site’s creator mode, which is almost double the 5.5 million who used it in March.
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