French luxury brand Louis Vuitton has announced actor Deepika Padukone as its latest ‘house ambassador’. The actor, the company said in a global statement, stars in its first leather goods campaign for Maison. The actress has also been named as a member of the jury of this year’s 75th Cannes Film Festival, with over 30 films including Piku, Padmaavat and the recent Gehraiyaan, the company said. “Padukone is known as one of the most loved and successful actresses of Indian cinema till date, and her achievements have made her an icon in recent times,” it said in a statement. Padukone is the first Indian to be signed on as a house ambassador. French chief. “After a strong collaborative relationship with Maison, including an appearance in Nicolas Ghesquier’s novel-inspired pre-fall 2020 campaign, the award-winning actress begins a new chapter in her journey with Louis Vuitton,” it added.
Usually, a house ambassador represents a brand in his/her country. The actor will be featured in the company’s latest Dauphine leather goods campaign alongside Oscar-winning House ambassadors like Emma Stone and Zhou Dongyu.
Many Indian actors have been the face of luxury brands in the past. Actor Shahrukh Khan supported Tag Heuer. Swiss watchmaker Rado hired actor Hrithik Roshan as well as actress Priyanka Chopra Jonas for Bvlgari.