New Delhi: Mahindra & Mahindra Financial Services Ltd, part of the Mahindra Group, on Monday announced that it has partnered with CRIF Solutions Pvt Ltd (CRIF) to provide a seamless onboarding experience for loan-seeking customers.
Ramesh Iyer, VC & MD, Mahindra Finance said, “Providing consistent and convenient customer experience is a key success metric for us at Mahindra Finance. This digital solution is a natural fit that will further improve the level of our onboarding experience for customers across dealer channel, branch as well as mobile/web digital channels created for customers. We are delighted to partner with CRIF and their relevant product ranges in this initiative.”
Raul Rebello, COO, Mahindra Finance said, “This Rule Engine platform solution will ensure the customer information captured and consumed by us through our AI based scorecard combined with bureau information, consistently adheres to our underwriting guidelines. This complete solution, being a cloud-based offering, will get instant approvals in both in-person and online channels. Holistic and comprehensive engagement with the credit bureaus is a key agenda as we move forward on our path towards higher AUM growth.”
Through this collaboration, Mahindra Finance will now leverage an automated decision-making platform – an enterprise business rules engine provided by CRIF – to integrate its customer acquisition channels across multiple retail asset product lines. The association is expected to facilitate quick loan approval decisions, combining automation and risk analysis.
Wilfred Sigler, Senior Director, Market Development & Digital Solutions, CRIF India, said, “We are excited about our partnership with Mahindra Finance as we share a common goal of broadening credit access across India. Through the platform, we aim to enable the company to further expand its coverage of loans and provide a convenient and hassle-free onboarding experience. This will help in accelerating the loan journey, which will benefit the company and the borrowers.
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