New Delhi: A report on ‘Mann Ki Baat’ was released by the Institute of Competitiveness at a media conference event on Friday.
The event was attended by Gaurav Dwivedi, CEO, Prasar Bharati, Akash Tripathi, CEO, MyGov and Amit Kapoor, President, Institute of Competitiveness.
The report was released around the special milestone of the completion of the 100th episode of the popular radio program ‘Mann Ki Baat’ hosted by Prime Minister Narendra Modi.
This report is the result of a comprehensive study of 99-episode transcripts of Mann Ki Baat published from 2014-2023, using natural language processing tools. It is a comprehensive compilation of ‘Decade of Reflection’ on social change and the impact of the platform created by Prime Minister Modi on inspiring people’s resolve and action to bring about change.
It captures case studies, curated by Axis My India on key thematic areas: sanitation and hygiene, health care, wellness, water conservation, and sustainability and features diverse grassroots change-makers including panchayat leaders, startups, and youth. Celebrates partnership. Helped to raise public awareness about these topics and activate people to experiment with new, innovative and sustainable solutions for India and the world.
Engaging with citizens, catalysing action, inspiring changemakers to drive sustainable development and celebrating our culture, tradition and indigenous capabilities for innovation were the themes discussed at the report launch.
Noting that Mann Ki Baat is the most popular radio program in the country, Gaurav Dwivedi, CEO, Prasar Bharati acknowledged the vision and leadership of the Prime Minister and congratulated all those associated with Mann Ki Baat for making it an inspiring and far-reaching platform The one who connected crores of people. Indians on important social issues.
He said that Mann Ki Baat is unique in its reach. According to a recent study, it has reached over 100 million listeners, at least one. Mann Ki Baat has been translated by All India Radio into 22 Indian languages, 29 dialects and 11 foreign languages. Apart from English, the program is broadcast in 11 foreign languages such as French, Chinese, Indonesian, Tibetan, Burmese, Balochi, Arabic, Pashtu, Farsi, Dari and Swahili. The program is currently being broadcast by more than 500 broadcasting stations of All India Radio.
Emphasizing on the program’s potential to encourage civic engagement, Amit Kapoor, President, Institute of Competitiveness, said, “The report analyzing Mann Ki Baat is an important contribution to understanding the reach and impact of a unique radio show. Millions of people are being reached through the show by Prime Minister Modi, and the report highlights the power of radio to engage with the public, inform and address topics important to citizens.”
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