Maruti Suzuki launched the new S-Assist platform for the Nexa model and customers. It is an AI-based 24×7 virtual assistant that is scan and voice enabled and provides an immersive post-purchase experience.
see photosThe Maruti Suzuki S-Assist platform can be accessed through the ‘Maruti Suzuki Rewards’ app
One of the key focus areas for Maruti Suzuki is to digitize the post-purchase customer journey and make it a smooth experience for its customers. Keeping this in mind, the company recently launched the Maruti Suzuki S-Assist platform, which is an AI-based 24×7 virtual assistant that is scan and voice enabled and provides a great post-purchase experience by implementing Machine Learning and Artificial Intelligence. Is. The end-to-end digital solutions app was developed by Xane.AI, a start-up under Maruti’s Mobility and Automotive Innovation Lab (MAIL) initiative, which encourages innovation through collaboration with startups . It is one of the 13 projects on which the company is helping budding start-ups to incubate and launch their ideas.
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(The S-Assist platform will also have DIY tutorial videos)
Launching S-Assist, Partho Banerjee, Senior Executive Director, Services, Maruti Suzuki India Limited “Digitalization of the car service experience and bringing ease of customer car ownership is our motto. We are pleased to announce the launch of S-Assist, India’s first voice-enabled virtual car assistant to strengthen the digital experience of our customers. S-Assist is a complimentary service that provides instant access to vehicle features, troubleshooting and driving tips on customers’ smartphones.It provides customers with real-time information for their vehicle related queries “
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(The S-Assist platform is currently only for Nexa customers, but will be launched for Arena customers in the near future)
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The S-Assist platform will have do-it-yourself (DIY) videos, digital literature on basic car maintenance, workshop assistance, digital copy of owner’s manual, photo search and access to over 4,120 Maruti Suzuki workshops across India. Currently, the S-Assist platform is available only for Nexa customers, but Maruti said that it will consider launching it for Arena models and Arena customers as well in the near future. Maruti Suzuki Nexa customers will be able to access the S-Assist through the ‘Maruti Suzuki Rewards’ mobile app, which is available on both iOS and Android devices. S-Assist is available free of cost to Maruti Suzuki Nexa customers.
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