Maruti Suzuki India’s market share has come down to an eight-year low of 43.65 per cent in the financial year 2021-22. At the same time, rival Tata Motors has registered an increase in market share to 12.14 per cent, the highest in the last thirteen years.
see photosEarlier, Maruti Suzuki had always maintained a market share of over 50 per cent in India
Over the years, the Indian auto sector has gone through some paradigm-changing changes. First, it was a slowdown in auto sales, followed by the change in emission norms from BS4 to BS6, and then came COVID-19. These changes have not only impacted the demands of the customers but have also affected the position of the top automakers in India. In this regard, the market share of Maruti Suzuki India, India’s largest automaker by volume, has come down to an eight-year low of 43.65 per cent with total sales of over 13,31,558 units in the financial year 2021-22. . The last time the company’s market share was so low was in 2013-14 when it fell to 42 per cent.
Tata Motors has registered a growth in the market share, which stands at 12.14 per cent now, to 3,70,372 units, which is the highest in the last thirteen years.
Interestingly, for the same FY 2022 period, the rival Tata Motors Ltd. has registered a growth in market share, which stands at 12.14 per cent now, to 3,70,372 units, which is the highest ever in the last thirteen years. This makes Tata Motors the third largest carmaker in India, just behind Hyundai, which also saw a decline in market share and now stands at 15.78 per cent with total sales of 4,81,500 units for FY22. Whereas maruti suzuki It continues to lead the market today, as previously, the carmaker always maintained a market share of around 50 percent. In fact, during the pre-COVID financial years of FY 2020 and FY 2019, Maruti Suzuki’s market share stood at 51 per cent and 51.22 per cent respectively. However, during the peak of Kovid in FY 2021, it fell to 47.72 percent.
While Maruti Suzuki continues to lead the market today, earlier, the carmaker always maintained a market share of around 50 per cent
Apart from COVID, a major aspect that has changed compared to then and now is the removal of diesel engines from the company’s portfolio. Maruti Suzuki ceased production of diesel vehicles in India in April 2020 following changes to the more stringent BS6 emission norms. And the company claims that this is a major reason for this decline in market share. The demand for diesel vehicles in the market is 20%. Speaking with ET Auto, Shashank Srivastava, Senior Executive Director – Marketing & Sales, Maruti Suzuki India said, “Diesel accounts for one-third of competition sales. We made up for this loss to some extent by increasing CNG sales. which is now 9 per cent. Industry.”
Another factor that has led to the decline in Maruti’s market share is the increasing demand for SUVs. Right now, the only SUV in the company’s portfolio is the Vitara Brezza, while rivals like Tata Motors, Hyundai, kias, and Mahindra is leading the SUV segment with a range of products. However, Maruti is upping its game in the utility vehicle space, and in the next few years, we will see more models from the Indo-Japanese carmaker in this space, including the Creta-rivaling compact SUV, which is under development. . Partnership with Toyota.
Read also: Auto sales March 2022: Tata passenger vehicle sales up 43 percent at 42,293 units
Mahindra is currently at the fourth position, followed by Kia India and Toyota at fifth and sixth position.
For other manufacturers, Mahindra & Mahindra It is currently ranked fourth with a market share of 7.4 per cent, an increase of 10 per cent over FY20. Kia Motors ranks fifth with a market share of 6.12 per cent, while Toyota is well behind with 4.06 per cent. in sixth place. Renault India and Honda Cars India are ranked seventh and eighth with market share of 2.87 per cent and 2.81 per cent respectively, while Skoda Auto Volkswagen India is at ninth position with market share of 2.16 per cent. MG Motor India is ranked tenth with 1.32 per cent market share, followed by Nissan at eleventh position with 1.24 per cent market share. Other OEMs make up the remaining 0.46 percent market share.
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Source: ET Auto
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