Max Life Insurance Company Limited has announced the launch of Max Life Smart Secure Plus Plan, a non-linked non-participating individual pure risk premium life insurance plan, on the PhonePe app to enhance financial security for digitally savvy customers.
With this, PhonePe customers can avail comprehensive financial coverage for their families with minimal premium 4,426 annually. MaxLife’s press release states that through a simple digital customer journey, term plans can be purchased on the PhonePe app without any hassle or excessive paperwork.
Customers have the facility to choose the Sum Assured till 10 crore and can renew their policies on the PhonePe app. Under the life insurance category, Max Life will offer PhonePe customers with inbuilt terminal illness benefits and exclusive exit options.
V. Vishwanand, Deputy Managing Director, Max Life, said, “We are committed to simplify the entire customer life journey from buying life insurance to seamless claim settlement in the digital age. With this partnership with PhonePe, we are confident of creating a strong distribution channel for digitally-savvy customers and expanding term plans and financial security.
PhonePe, a digital payments platform, has been granted a direct broking license by IRDAI which allows sale of insurance on their app.
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