Mercedes-Benz India has delivered over 1,000 units through its new format of ‘Direct to Customer’ retail model, under which it owns the entire stock of new cars for sale. Say it has a confirmed order bank of 2000+ units.
see photosMartin Schwenk, MD & CEO, Mercedes-Benz India handing over the A-Class to ROTF customer Rishi Nayyar
German luxury car maker Mercedes-Benz on Thursday said it has delivered over 1,000 units through its new format of retail cars in India with a ‘direct to the customer’ model, under which new cars for sale will be available for sale. Owns the entire stock. The company, which was launched in October this year, said it has seen “tremendous acceptance” of the new business model of “retail of the future” with over 2,000 confirmed orders. Mercedes-Benz India Managing Director and CEO Mercedes-Benz India said, “Delivering the thousandth Mercedes-Benz within a short span of time under the ROTF (Retail of the Future) platform, re-emphasizes customer excellence. reinforces our vision of defining Martin Schwenk said.
Read also: Mercedes-Benz India launches Retail to Future Sales program, a new way to sell vehicles
He added, “This gives us tremendous confidence about ROTF as the future of luxury retail, as our customers were highly convinced by this new retail experience that enriched their customer journey. mercedes benz,
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India with Tushar Kumar, MD and CEO, Silver Arrows customer Rishi Nayar
Schwenk said the company’s focus is to deliver the remaining vehicles to customers and accelerate sales with ROTF. The company said that its franchise partners have seen rapid changes in the markets with improved customer experience and new business models. Mercedes-Benz India also said that it is committed to provide value protection to customers who have booked their cars and are waiting for more than four months for select models.
The price protection is also applicable for select models like A-Class, GLA and E-Class till December 31, 2021. The company further said that it has also extended price protection for customers who have booked the GLE 400 and GLE 400d. SUVs, and have been waiting since April to get the delivery.
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