The carmaker said the company has sold over 11,000 cars under its new sales model, while its order book continues to grow.
Mercedes-Benz has revealed that it has sold over 11,000 vehicles under its new Retail of the Future business model since it was introduced last year. the company has previously Announced its new business model in June last year Under which Mercedes-Benz will sell its vehicles directly to the customers. Under the new model, Mercedes itself will own the entire stock of cars instead of sending them by number to dealerships. Thereafter, a pan-India price will be provided to the customers and will be invoiced directly with the dealer partners by the company, which now only provides the facility of test drive, delivery, booking and after-sales services. the new sales model was Launched at the end of October 2021,
Commenting on the unveiling of the new C-Class, Martin Schwenk, MD & CEO, Mercedes-Benz India said, “I am more confident than ever that we are on the right track to do what we wanted to do with our Retail of the Future. are on the way. ,
The Mercedes-Benz E-Class is currently the company’s most popular model in the country.
Schwenk also revealed that the company had received good response from customers on the new sales model.
“From a customer standpoint, we get very strong feedback with our customer ratings which are done on a five star basis. We say 4.6 is a very good result so our customers are with us on the sales model, they buy vehicles through this sales model,” Schwenk said.
Read also: New Mercedes-Benz C-Class launched in India ahead of May 10 launch
Keeping the figures in perspective, Mercedes had revealed that it had sold over 1,000 units in a month since its launch in early December. This would mean that the carmaker has sold an average of around 1,600 vehicles in a month (10,000 units in the six months starting December 2021) through its new sales model.
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However, while the numbers have been positive, the company continues to struggle with semiconductor chip shortages and a lack of shipping. The company revealed that the waiting period for its cars ranged from 2 months to 2 years depending on the model with over 5,000 pending orders. The carmaker had already announced pending orders of over 4,000 units Announcing its Q1 2022 sales results,
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