Meta Platforms Inc. is giving marketers artificial intelligence tools to create ads and make them more effective.
The company on Thursday introduced an “AI sandbox” for advertisers to test early versions of features that use artificial intelligence technology. Initially, the tools will generate different text for ads that cater to different audiences, alternate background images based on words provided and automatically adjust for changes to the platform, the company said in a blog post. Resize ad images for. Meta is working with a small group of advertisers to test the tool and has said it wants to gradually expand access starting in July.
Meta, which runs Facebook and Instagram, also introduced New AI-based model Which can help businesses predict the performance of ads using larger data sets than ever before. The company said that in early tests on Instagram, a technology called Meta Lattice increased the performance of advertisers.
Meta has been under pressure to rediscover growth in its core digital advertising business. Last month, the company reported that revenue rose after declining for the previous three consecutive quarters — the first time its sales declined. A first-quarter report suggests a possible end to a tough stretch in which a shaky economy reduced marketer spending and iOS privacy changes from Apple Inc made ads less effective on smartphones.
At the same time, the tech industry at large is trying to feed a new insatiable appetite. AI-based technology From customers, investors and analysts. Digital advertisers, especially performance-focused growth marketers, have been hungry for tools that can help them create ads more efficiently and make them more successful.
The text of this story is published from a wire agency feed without any modification. Only the headline has been changed.
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