New Delhi: Messaging platform WhatsApp on Wednesday said it has launched a pilot program in 500 villages across Karnataka and Maharashtra, aimed at empowering villagers with access to digital payments through ‘Pay on WhatsApp’.
The announcement was made at Fuel for India 2021 – META’s annual event in India.
WhatsApp India head Abhijit Bose said the pilot aims to bring about a practical change in digital payments at the grassroots level.
“At WhatsApp, we are committed to helping accelerate financial inclusion in the country. We have launched this pilot program in 500 villages across Karnataka and Maharashtra as part of our mission to add the next 500 million to the digital payments ecosystem. has done.”
The ease of use and reliability of WhatsApp could boost the adoption of UPI, including among users at the bottom of the pyramid, he added.
Bose said, “We will continue to contribute meaningfully in this journey of educating the users at the grassroots level to rely on digital payments as they gradually transition to a ‘cash only’ way of financial life. “
The pilot named ‘Digital Payments Utsav’ began on 15 October at Kayathanhalli village in Mandya district of Karnataka, where on-ground facilitators introduced villagers to various aspects of digital payments, including signing up for UPI, UPI Security best practices of setting up an account and using digital payments.
As part of WhatsApp’s India roadmap for payments, the platform will continue to make significant investments behind ‘Pay on WhatsApp’ over the next six months, to accelerate its growth across India.
It added that payments on WhatsApp is a key partner for NPCI and RBI in achieving the shared objective of adopting UPI and enabling financial inclusion for those most in need.
In November, the Meta (formerly Facebook)-owned company announced that it had been granted permission by the National Payments Corporation of India (NPCI) for the payments service, doubling its user base to 40 million. Read also: Union Cabinet approves Rs 76,000 crore PLI scheme for semiconductor manufacturing in India
WhatsApp has over 400 million users in India and competes against players like Google Pay, Paytm and PhonePe. Read also: 7th Pay Commission: Good news for central employees! Check new update on 18 months DA arrears
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