MG Motor India Today’s launch announced MGverseOne metaverse The platform for car accessories, personalization and more. This platform combines multiple virtual spaces into a single platform.
With the launch of MGverse, the brand says it aims to bring its customers, partners and employees together to work, play, engage, collaborate, co-create, socialize and shop. The platform will be available on mobile as well as other web browsers.
Furthermore, MG Motor India claims that it intends to provide a similar experience for VR (Virtual Reality) headsets, allowing an immersive and realistic experience at home and at dealerships. MG says that the platform will be executed in phases with the first phase being implemented during the coming festive season.
For the customers to explore their creativity in the MGverse, the brand will offer five different experience centers-
Explore & Creators Center: This will enable the user to personalize, accessorize and build their favorite MG vehicle in the metaverse. It will also allow customers to take virtual test drives in cities and lanes of their choice. MGverse will also allow customers to book their MG cars from the comfort of their homes.
NFT Gallery: This will allow users to showcase MG’s finest collections and enable them to collaborate and co-create, catalog and transact NFTs on the platform. Additionally, it will also give individuals and creators an opportunity to create and earn their own NFTs.
Member of: MG Car Club MGCC There will be yet another opportunity to connect, engage and celebrate togetherness through members-only events and concerts. They will also have the option to buy MG merchandise from MGverse.
Gaming Arena: Users will get a chance to experience MG’s rich racing history. One can choose their favorite racetrack to run or play other sports in the sportier MG. Therefore, the user can enjoy a plethora of games on the MGverse.
MG Knowledge Centre: It will provide opportunities to MG employees and partners to participate in virtual training sessions, conferences, meetings etc.
In addition, the company has also launched digital solutions (like MG SpecialistMG ePay, NFTs, and Car as a Platform) to cater to the customers.
With the launch of MGverse, the brand says it aims to bring its customers, partners and employees together to work, play, engage, collaborate, co-create, socialize and shop. The platform will be available on mobile as well as other web browsers.
Furthermore, MG Motor India claims that it intends to provide a similar experience for VR (Virtual Reality) headsets, allowing an immersive and realistic experience at home and at dealerships. MG says that the platform will be executed in phases with the first phase being implemented during the coming festive season.
For the customers to explore their creativity in the MGverse, the brand will offer five different experience centers-
Explore & Creators Center: This will enable the user to personalize, accessorize and build their favorite MG vehicle in the metaverse. It will also allow customers to take virtual test drives in cities and lanes of their choice. MGverse will also allow customers to book their MG cars from the comfort of their homes.
NFT Gallery: This will allow users to showcase MG’s finest collections and enable them to collaborate and co-create, catalog and transact NFTs on the platform. Additionally, it will also give individuals and creators an opportunity to create and earn their own NFTs.
Member of: MG Car Club MGCC There will be yet another opportunity to connect, engage and celebrate togetherness through members-only events and concerts. They will also have the option to buy MG merchandise from MGverse.
Gaming Arena: Users will get a chance to experience MG’s rich racing history. One can choose their favorite racetrack to run or play other sports in the sportier MG. Therefore, the user can enjoy a plethora of games on the MGverse.
MG Knowledge Centre: It will provide opportunities to MG employees and partners to participate in virtual training sessions, conferences, meetings etc.
In addition, the company has also launched digital solutions (like MG SpecialistMG ePay, NFTs, and Car as a Platform) to cater to the customers.