Updated: 24 October 2021, 07:52 PM IST
- Anurita Chopra, Area Marketing Lead at GSK Consumer Healthcare, joins the latest edition of Mint Brand Talk. The company sells brands like Sensodyne, Eno, Crocin and Otrivin in India. She says local language campaigns are very important to a company’s brands – be it content or regional platforms. She further adds that digital is an area of priority for GSK Consumer Healthcare. Watch full video for more.
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