The video of the catwalk is now going viral.
Swedish designer Beat Carlsson is known for creating viral runway shows. Recently at Milan Fashion Week, the designer showcased his Spring/Summer 2023 collection. The show saw dresses rip, heels break and accessories fall as the models walked the runway. what’s more? Eventually the wall also fell. All this was done intentionally.
Titled “Fake It Till You Break It”, the collection was intended to analyze and deconstruct the seriousness of fashion. The video of the catwalk is now going viral.
Check out the video here:
talking to hypebeast Of her latest collection, Ms. Carlson said, “I keep asking myself; why is luxury so serious? Is it because we strive to be perfect? Can poor quality still be luxurious? Previous The collection was about maintaining a fake projection about wealth and the personal failure of losing face when this illusion comes crashing down. I’m still on that topic, very interesting point about shame and when we are vulnerable. What if there are. I asked myself; what is the most shameful thing that could happen to a fashion house and I thought that the clothes could be torn.”
He said paper That she wanted to create a moment of shame and embarrassment to see if it could co-exist, or even generate luxury. “It’s a way of showing authenticity and strength,” he said.
In her previous shows at Milan Fashion Week, models were seen intentionally falling and stumbling on the runway. The one-of-its-kind fashion night left the audience in awe. Ms. Carlson told Hypebeast that she wanted to conceptualize the ideal of success and failure.
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