My11Circle named title sponsor for Lucknow IPL team

In the three-year deal, the Lucknow team’s jersey will feature the My11Circle logo, the company said in a statement.

Games24x7 Co-Founder and Co-CEO Bhavin Pandya said that they are excited to announce their first ever IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heart of the country where cricket fans celebrate the game with enthusiasm. Be supported and now get the opportunity to support your team. “We are confident that this partnership will further strengthen our association with millions of cricket fans across India,” he added.

Raghu Iyer, CEO, RPSG Sports said that they are delighted to have him as their prime team sponsor.

Games24x7 recently made its first strategic investment in Ahmedabad-based free cricket scoring app, CricHeroes, to reach and create experiences for low-penetration grassroots cricket in India.

Lucknow franchise is one of the new teams apart from Ahmedabad franchise which will play IPL in 2023. The team currently does not have a name and is running a contest on the social media platform where fans can suggest a name to the team. “We wanted to be inclusive and the idea was to really take suggestions from all the fans, all the stakeholders, everyone. It is being run online on Instagram, Facebook, Twitter,” said Sanjeev Goenka, chairman of RPSG Group, the owner of the Lucknow IPL team.

Currently, the team has appointed former Zimbabwean cricket coach and former cricketer Andy Flower as its head coach for the season. The team has also appointed former Indian cricketer Gautam Gambhir as the mentor of the Lucknow IPL franchise.

According to Duff & Phelps, a financial advisor, the value of the Indian Premier League (IPL) has fallen by 3.6 per cent to 3.6 per cent. 45,800 crores after the 2020 season from 47,500 crore a year ago. One of the main reasons why Vivo pulled out of the title sponsorship deal was the cost involved in creating a secure bio-bubble, and the lack of gate receipts.