Nestle-owned Milo Drinks and JSW’s Inspire Institute of Sport (IIS) collaborate to support infrastructure, coaching and sports science to find young athletes and train them to become the nation’s future Olympians Is.
In the past, he has supported three Olympic medalists, including Tokyo gold medalist Neeraj Chopra.
In this partnership, as the official dairy partner of the institute, Nestle India will contribute one year’s milk and milk to its athletes. The duo has also launched a new campaign that includes javelin star Neeraj Chopra as well as athletes, high jumper Dev Karthik from Tamil Nadu and judo champion Olivia from Manipur.
The campaign named ‘Khudse’ highlights how these champions succeed by encouraging and motivating themselves to push boundaries and break their own records.
Neeraj Chopra said, “It is extremely encouraging to see an established brand like Milo partner with the institute and work collectively towards the common goal of helping athletes become the best versions of themselves. I am a firm believer in the power of self-motivation and am thrilled to be a part of this campaign between the two that aims to take this message to the countless young athletes across our country who are working hard every day. I am hopeful that through this campaign we will be able to inspire the next generation of Indian athletes to work hard and give our best.”
Tennis player Mahesh Bhupathi, who is also on the institute’s advisory board, said, “It is imperative that the right brands drive a collective push to help our athletes achieve global success, and this is exactly what underlines the company coming on board. does. We have always said that in order for us to be able to compete consistently and win on the big stage, all stakeholders need to come together, and brands are a vital force at that wheel.”
Mehnosh Malia, Head of Dairy Business, Nestle India, said, “Through the new campaign, Nestle India encourages young champions not to wait for any outside reinforcement, but to delight themselves and push their limits. Is.
India’s sports media and sponsorship industry nearly reached 95 billion to reach more in FY20 150 billion by 2024, a report by sports-related employment agency Sporzo and FICCI, shows the industry to grow at a CAGR of 14% by 2020.
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