Netflix plans to crack down on account sharing

California:

Netflix Inc on Wednesday announced plans to crack down on password sharing for accounts on its streaming platform, including setting up a primary location and paying a few dollars for an additional member.

The video-streaming giant, which estimates 100 million use a shared account worldwide, said members can now easily manage who has access to their account, transfer profiles to a new account and Still easily watch Netflix on your personal devices or log in to a new TV.

“So over the past year, we’ve been exploring different approaches to address this issue in Latin America, and now we’re rolling them out to more in the coming months in Canada, New Zealand, Portugal and Spain, starting today.” Ready to roll out widely,” the company said in a blogpost.

In many countries, members of Netflix’s Standard or Premium plan can add an additional member sub-account for two people for $7.99 per person per month in Canada, NZD$7.99 in New Zealand, €3.99 in Portugal, and €5.99 in Spain. , the company said.

The company lost customers in the first half of 2022 amid stiff competition from rivals, prompting it to more seriously consider password sharing and launching an advertising-supported plan.

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