Netflix’s gaming push is coming together, but lacks a release date

Netflix Inc. co-CEO Ted Sarandos said he is thrilled with the company’s efforts to expand into gaming, but the timing of the plan is bleak.

Sarandos, while discussing the push into video games at the Code conference in Beverly Hills, California, on Monday, said there was no hard time limit for the move. The expansion, which was first reported by Bloomberg in July, includes making original and licensed games on Netflix’s platform.

The embrace of video games marks Netflix’s first significant foray beyond TV shows and movies, and Wall Street has viewed the move with some apprehension. But hopefully the feature will give the company another way to woo customers — and maintain what it already has.

At the conference, Sarandos also downplayed the idea that Netflix might buy a cinema series. He said movie theaters would survive the streaming era, but they would become more expensive. He also said that Netflix was not looking to acquire itself.

And don’t look for Netflix to start a music or news service. Sarandos indicated that such a move is also unlikely.

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