New Delhi [India]Sep 6 (ANI): After facing a drop in registrations during the pandemic, the matrimonial app industry is now looking for new communities and groups to get more users on board.
In a bid to expand its horizons to cover a larger section of the society, Indian matchmaking site Matrimony.com Ltd has launched a new app called RainbowLuv, which caters to members of the LGBTQIA+ community, the company said on Tuesday. declare.
The company tweeted, “Matrimony.com launches #RainbowLuv matchmaking and relationship app for LGBTQIA+ community. Built by and for the community. 45+ gender identities, 122+ orientation tags, and 48+ pronouns.”
With the launch of Rainbowluv, Matrimony.com, which rivals Shaadi.com, will now compete with apps like Grinder and As You Are.
In a bid to improve the rights of the LGBTQIA community in the country, the Indian Supreme Court on September 6, 2018 lifted the colonial-era ban on same-sex sex, however, same-sex marriage is not legally permitted.
The month of June is celebrated annually as Pride Month where participants with different sexual orientations take part in parades to express pride in their sexual identities. It was first celebrated in the US in 2000 when the then US President Bill Clinton issued a presidential proclamation designating the month. (ANI)
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