The daily struggle of posting new content often leads to stress.
Experts agree that influencers have a skill set that is very useful for fields such as public relations and marketing. But when they embark on the journey of becoming an internet sensation, they may face some problems that make it difficult for them to survive in the field.
Many people believe that becoming a social media influencer will lead to a high paying job and the ability to act according to one’s own whims. But like any other job, this profession also has its disadvantages. Experts agree that influencers have a skill set that is very useful for fields such as public relations and marketing. But when they embark on the journey of becoming an internet sensation, they may face some problems that make it difficult for them to survive in the field.
Being an Influencer is a dream for many, there have been cases of people choosing traditional 9 to 5 jobs instead. According to the New York Times, Lee Tilghman, who once received around $20,000 for a branded post on Instagram, later picked up a full-time job as the tech platform’s director of social media. The Internet sensation said that she found it easier to work in an office than to be a “brand”.
As the buzz about the profession continues, here are four reasons why a career as a Social Media Influencer may not be what you dreamed of.
- mental health: Social media influencers may face excessive backlash on their posts, which may adversely affect their mental health. People in the field also face trolling and constant anxiety to improve their follower count.
- Tension: The daily struggle of posting new content often leads to stress. Social media influencers work in a very fast paced world. It weighs heavily on their mind and leads to anxiety and depression.
- Reliance on Brand Deals: Most Influencers depend on brand deals for income. This can lead to over-reliance on a single company for income. For example, Kara Smith, an influencer who was earning $10,000 to $12,000 a month on TikTok, decided to take a full-time job last year in order to be less dependent on brand deals.
- No Fixed Working Hours: The biggest problem faced by influencers is that there is no fixed time for their work. They need to be alert all the time, which further leads to overexertion and anxiety. Many other occupations allow people to spend time with their families and take some time off for relaxation.
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