Nodwin Gaming buys NH7 Weekender from OML Entertainment

As part of the deal, NodeWin will pay Rs 73 crore for the acquisition and Ajay Nair, managing director of OML Entertainment, will join the gaming company’s board. Going forward, Nodwin Gaming will handle all gaming-related events and IPs that come from OML’s stables.

NodeWin will acquire key IP from OML Entertainment including Bacardi NH7 Weekender, YouTube Fan Fest and India’s biggest hip-hop league – Breezer Vivid Shuffle.

Siddharth Kedia, Chief Executive Officer (CEO), NodeWin Gaming, said, “Over the years we have been seeing a huge convergence between comedy, music and gaming. The IP that OML has created especially for the youth, where there is a huge crossover of gaming, music and comedy. We are also getting access to all the talent that is now focusing on gaming. Those are the businesses we are getting from OML,” he said.

Akshat Rathi, co-founder and managing director of NodeWin Gaming, said the company is interested in moving from OML to IP where it can create a “multi-stage” experience between music, comedy and gaming. He said the acquisition will help “massively” of e-sports and gaming in India.

OML Entertainment also works with comedians like Tanmay Bhat and Smaya Raina, both of whom are known for hosting gaming content on their exclusive YouTube channels. “It makes a lot of sense to strengthen the strength of OML Entertainment and NodeWin Gaming in the live IP and gaming space,” said OML’s Nair. He added that the company will focus on creating content for OTT platforms, talent management and branded content businesses. .

Nodwin Gaming recently raised Rs 164 crore in equity investment from South Korean gaming firm Krafton, the company behind games like PUBG Mobile and Battlegrounds Mobile India. It also has investments from gaming and sports media company, Nazara Technologies, which owns a majority stake in Nodwin Gaming, and Kris Gopalakrishnan-backed gaming firm JetSynthesis Pvt Ltd.