According to a report by Just Dial Consumer Insights, as state governments across the country lift restrictions on the reopening of schools, nursery school admissions and playschool searches have seen a spurt. Searches for nursery school admissions increased 159 percent year-on-year, while searches for playschools increased by 128 percent year-on-year.
The maximum number of questions were asked in Mumbai for nursery school admission and play school. The total number of searches for nursery school admissions and play school has increased by 154 per cent in Tier-II and Tier-I cities. There has been a significant increase in the number of searches in Tier-II towns and cities and is now slightly ahead of Tier-I.
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The increase in the number of searches in Tier-II cities also reflects the fact that there was an increase of 200 per cent in questions from nursery schools and 149 per cent in playschools. In Tier-I cities, the search for nursery schools increased by 162 percent and the search for play schools by 102 percent.
Among Tier-I cities, Mumbai, which saw the strictest lockdown as it was most affected due to Covid-19, saw the highest number of searches for nursery school admissions followed by Delhi and Pune. Ranchi, Coimbatore, Chandigarh, Lucknow and Nashik were the top-5 cities with maximum demand for nursery schools in Tier-II cities.
The most searches for playschools were in Mumbai, followed by Delhi and Hyderabad. Out of all Tier-I cities, Delhi saw the highest growth of 124 per cent in searches. Chandigarh, Patna, Jaipur, Lucknow and Ludhiana were the top-5 Tier-II towns and cities with maximum searches for playschools.
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“It is encouraging to see that our school system is returning to physical mode after a long period of online classes due to the pandemic. Search trends on Just Dial indicate that the demand for pre-school and nursery school admissions is on the rise. There was a 131 percent increase in the total number of searches for admission to playschool and nursery on Just Dial across the country. Prasoon Kumar, CMO, Just Dial, said, “The increase in searches on the platform is a testament to their success in helping parents find the best information online.
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