Nykaa on Friday announced its strategic investments in three companies involved in Clean Beauty, Athletic Nutricosmetics. The company has acquired stake in Earth Rhythm, Nude Wellness and KICA.
Nykaa announces acquisition of 18.51% stake in clean beauty brand Earth Rhythm 41.65 cr, 60% in nude wellness 36 million for athletic brand ‘KICA’, marking entry into dietary supplement and nutritional cosmetics products 4.51 crores.
Earth Rhythm, formerly known as SoapWorks India, was launched in 2015. “Nykaa’s investment in Earth Rhythm strengthens the brand’s potential and addresses the growing market for products that are committed to the planet along with efficacy,” the company informed in a statement. Exchange filing.
Meanwhile, Nykaa said its partnership with Onesto Labs to create nude wellness is one of its recent partnerships with domestic D2C brands, aimed at strengthening the early-stage beauty and lifestyle ecosystem and transforming it into sustainable and inclusive To build the next generation of brands with expertise. Product.
The company said, “Since launching Nykd All Day last year, Nykaa Fashion has added Kica to its portfolio, providing the growing active-wear community of athletes and everyday fitness seekers more diversity and support in the category. provides curation.”
Nykaa (FSN E-Commerce) was founded in 2012 by Indian entrepreneur Falguni Nair. Nykaa offers over 4,000 brands and over 3.1 million product SKUs through its website and mobile application.