As part of its strategy to expand Direct-to-Consumer (D2C) presence across the country, Ola Electric today announced the opening of its 500th Experience Center (EC) in Srinagar district of Jammu and Kashmir. With a presence in nearly 300 cities, Ola has been actively launching ECs across India, becoming the largest D2C retail network in the country’s automotive industry within eight months since inaugurating its first EC in Pune last year Used to be.
Anshul Khandelwal, CMO, Ola Electric said, “With the opening of our 500th store in India, we are well on track to fulfill our objective of establishing a wider presence across the country through our direct-to-consumer (D2C) approach. feel proud. This remarkable milestone serves as a testament to our unwavering dedication to making electric mobility accessible and convenient for all. At Ola Electric, we stand firm in our commitment to lead the change towards a cleaner and sustainable future for India.”
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He further adds, “The opening of our 500th store is not only a celebration of our achievements, but also a reminder of the challenges ahead. With our D2C model, we are excellently positioned to make a significant impact in this sector electric mobility, and we’re excited to continually push the boundaries of what’s possible.
Ola introduces its D2C sales and service model for two-wheelers in India, which includes doorstep delivery and servicing, making it the largest D2C outreach in the history of the Indian automotive industry. Although the company now has 500 ECs nationwide, a significant portion of its sales still come from its website and apps.
Ola currently grabs 40% of India’s EV scooter market. Last month, the company recorded its highest ever monthly sales, selling over 30,000 units and consolidating its position at the top of the EV 2W sales table for the eighth consecutive month.