EV start-up Ola Electric has announced the opening of its 500th Experience Center (EC) in Srinagar, Jammu and Kashmir as part of its strategy to expand its direct-to-consumer (D2C) presence in the country. Ola, which is present in around 300 cities, aims to take the total number of showrooms to 1,000 by August 2023.
Although the company now has 500 showrooms across the country, a significant portion of its sales still come from its website and app. The company claims that its omnichannel approach has made it easier to access EVs across India, especially in remote areas where EVs were not available earlier.
Anshul Khandelwal, CMO, Ola Electric, said, “The opening of our 500th store is a reflection of our achievements, as well as a reminder of the challenges that still lie ahead.”
Ola currently grabs 40% of India’s EV scooter market. Last month, the company registered its highest ever monthly sales, selling over 30,000 units and cemented its position at the top of the two-wheeler EV sales table for the eighth consecutive month.