oneplus india The first of its kind campaign has been launched by the brand, namely oneplus road trip, The new initiative launched in Guwahati aims to provide a unique OnePlus experience to its community in the North East region.
The OnePlus Road Trip initiative was flagged off at Vivanta Guwahati in the presence of its community members, unveiling its exclusive pop-up OnePlus Experience outlet showcasing the range of OnePlus products. The pop-up outlet would travel through the city, creating a stopover. IIT Guwahati – 12th May, City Center Mall 13th May, Guwahati College – 14th May and Royal Global University, Guwahati – 16th May.
OnePlus Road Trip’s pop-up experience outlet has been set up in a 17 ft canter truck, and will pass through several cities and towns in other states of the Northeast region such as Assam, Meghalaya, Tripura and Manipur. Through the OnePlus Road Trip, community members and consumers will get an opportunity to experience first-hand the newly launched OnePlus products – OnePlus 10R, OnePlus Nord CE 2 Lite and OnePlus 7 Plus. nord buds, Consumers will also be able to purchase these products while availing exciting offers as part of the initiative.
Saurabh Kapoor, Director, Category & Brand Management, OnePlus India welcomed the community and audience to the flag-off event. Addressing the occasion, Saurabh Kapoor shared, “We at OnePlus are excited to unveil the all-new OnePlus Road Trip campaign today. Assam and the Northeast market at large, with the growing demand for OnePlus experience and homes A truly special market for us. A thriving community. We are thrilled to bring the OnePlus experience in this region closer to the doorsteps of our consumers, and provide them with this unique opportunity to have an intimate experience of our products We are committed to providing our consumers across India with an unparalleled premium user experience. And we look forward to expanding this to our growing community in the Northeast.”