Performax, a high-performance and technologically advanced activewear brand from Reliance Retail’s fashion and lifestyle portfolio, has roped in India’s top bowler Jasprit Bumrah as its brand ambassador. Performax is a homegrown brand, which is proudly Indian and aspires to be the first Indian sportswear brand to have global recognition. Both Bumrah and Performax complement each other in their values of dedication, excellence and athleticism, making India’s premier fast bowler a perfect fit for the brand.
Akhilesh Prasad, CEO, Reliance Retail – Fashion & Lifestyle said, “We are extremely happy to announce our association with Jasprit Bumrah. Jasprit has been consistently performing well leading India’s pace charge over the years and we aspire to build Performax as the first Indian sports brand of international repute. This association is the first in a series of initiatives that we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.
Indian pacer Jasprit Bumrah also commented on his association with the brand. He said, “As an athlete, I am very particular about the gear I use as the right fit, essentially helping me improve my game. High-performance tech active at Performax There is an exciting array of apparel that should be an ideal partner for the next generation of Indian athletes. It is exciting to be associated with a brand with whom I share my personal mantra of maximizing performance.”
In addition to leveraging Bumrah’s engagement with today’s consumer, Reliance Retail will expand the brand’s presence through exclusive brand outlets across Reliance Retail’s fashion and lifestyle stores and digital platforms as well as multi-brand outlets. Performex is Reliance Retail’s own brand specializing in activewear merchandise and offers a wide range of options across footwear, apparel and accessories categories among others. Currently, the brand has a presence in over 1000 stores across 330+ cities.
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