Pet brand Jiggly launches OOH, radio campaign

The brand campaign has gone live this week and will continue for a month across social media platforms such as YouTube, on radio, out-of-home advertising as well as on the ‘My Get’ app. The campaign consists of four films of 15-20 seconds each, to be launched with one film every week.

Pankaj Poddar, Group CEO, Cosmo First, said, “We have come to a point in our lives where we no longer want to settle for less than the best. We want the best fashion, the best food and the best services. This change in consumer behavior has also been witnessed among pet parents, who now prefer to take their pets to brands that offer a variety of choices and high quality products and services. Zigly is part of this journey, helping to raise awareness about the importance of not compromising when it comes to the overall well-being of our pets.”

Ambareesh Sikarwar, Business Head, Jigli, said, “Pet parents always want the best for their furry babies, but finding good quality pet care products and services can be difficult. offers products that are practical and cost-effective so that they don’t have to compromise when it comes to their pet’s needs. We’re constantly expanding our product line to be able to offer even more solutions to pet parents. and all of our products are designed with pet comfort and practicality in mind.”

The company said it will set up no-compromise booths in its stores during the campaign to shower love on the furry friends. Being an omnichannel pet care brand, it intends to provide a fully integrated pet care experience.

According to industry estimates, the Indian pet care industry had a retail sales value of approximately $434 million in 2021 and is expected to reach $1,356 million by 2025.