List’s formula involves filtering over eight million items to find the hottest products in the world. (Image: shutterstock)
In addition, the list also includes new breakout brands, which are relatively small yet powerful brands to keep an eye on.
List, a fashion technology company, releases quarterly rankings of the most popular brands and products in the fashion industry. To determine brand and product popularity, the company analyzes the behavior of its buyers, including “searches, product views and sales on and off the platform”. They also consider data on worldwide social media mentions, activity and engagement over three months.
Meanwhile, Prada remains the top brand globally for two consecutive quarters with a 22% increase in searches, followed by Miu Miu due to high demand for pocket bags, the New Balance collaboration, and a successful Paris Fashion Week show. climbed into place. Versace jumped five spots by hosting the FW23 show in LA during Oscars weekend, generating 39.8 million TikTok views and a 44% increase in searches.
Here are the hottest brands ranking for the first quarter of 2023:
- Prada
- Miu Miu
- Moncler
- Valentino
- Loewe
- Bottega Veneta
- dolce and gabbana
- Versace
- Gucci
- Saint Laurent
The List’s Instagram page shared the list of hottest products, mentioning that Uniqlo’s shoulder bag, which went viral on TikTok and garnered over 59 million views on the platform, is by far the most affordable product in the List index. It sold out several times in different colors.
“On the opposite end of the price spectrum, Rick Owens Christer sunglasses have become a favorite among fashion buyers,” he added.
Here’s a ranking of the hottest products for the first quarter of 2023:
- Uniqlo Round Mini Shoulder Bag
- rick owens christer sunglasses
- Skims Sculpt Bodysuit
- MSCHF Big Red Boots
- diesel denim maxi skirt
- Bottega Veneta Drop Earrings
- adidas gazelle sneakers
- Weekday Astro Loose Baggy Jeans
- Alaya Le Coeur Bag
- MM6 Maison Margiela x Salomon Cross High Sneakers
List’s formula for finding the most popular products in the world involves filtering “more than eight million items” based on the amount of social media mentions, “searches, page views, interactions and sales” in the company’s app. They group colors for styles and consider global demand in relation to the amount of stock available.
The list also includes breakout brands such as Khaite, Magda Butryum and Ann Demeulemeester as standout breakout brands for the first quarter of 2023.
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