The event was also attended by Indian film personalities like Ajay Devgn, Abhishek Bachchan, filmmakers Raj Nidimoru and Krishna DK, Rohit Shetty and Karan Johar.
The event was also attended by Indian film personalities like Ajay Devgn, Abhishek Bachchan, filmmakers Raj Nidimoru and Krishna DK, Rohit Shetty and Karan Johar.
Streaming service Prime Video on Thursday unveiled its expansion plan in India, under which the platform will double its investments in the country and 41 films including Vidya Balan-led film “Niyat”, Shahid Kapoor’s series “Farzi” and “Maaja” Will release new titles as well. Ma’, starring Madhuri Dixit-Nene, in a span of 24 months.
The slate was announced here as a part of the Prime Video Presents India event, which was also attended by Ajay Devgn, Abhishek Bachchan, filmmaker Raj Nidimoru and Indian film personalities like Krishna DK, Rohit Shetty and Karan Johar, who graced the evening. was the host.
In the coming five years, Kelly Day, VP International, Amazon Prime Video, said she aims to double the investments she has made over the past five years as India is one of her “most strategic markets”.
Without giving exact details, he said, “Our Indian origins are doing well. We are in a unique position to bring in the local content that we are producing. We are excited, this is just the beginning. Our plan investments over the next five years.” to be doubled.”
Dey said that the future of streaming lies in global expansion and India is leading the way.
“One of the really interesting things is that India is an innovation hub for us,” he said.
“Maaja Maa” and “Ae Watan… Mere Watan” (Hindi) and “Ammu” (Tamil) are part of the ‘Amazon Original Movies’ section.
Prime Video’s ‘Scripted Original Series’ features Reema Kagti’s “Roar” in Hindi titles in front of Sonakshi Sinha; Ishwak Singh-Rasika Dugal-starrer “Adhura”; Vikramaditya Motwane’s “Jubilee” led by Prosenjit Chatterjee, Aditi Rao Hydari, Aparshakti Khurana, Vamika Gabbi; “Bombay Meri Jaan”, KK Menon, Kritika Kamra, Avinash Tiwari, Amyra Dastur; Dharmatic Entertainment’s “Call Me Bay” and Annu Kapoor-headline “Crash Course”.
Amazon Studios head Jennifer Salke said finding new voices and supporting diverse stories is paramount to her.
“It’s about thinking about our customers on a global scale, who are diverse. It’s about nurturing stories and finding new voices. Half of that comes from female producers, 30 percent women directors. Our We have passionate women chasing stories, we have beautiful men,” she said.
According to James Farrell, Head of Local Origins, Amazon Studios, Indian content enjoys a lot of popularity overseas and the upcoming slate will be a big plus.
“Customers from outside watch Indian content. I saw ‘Shershaah’ in the US. Not only the show but the views are also swirling,” he said.
The show’s line-up also includes titles from other Indian languages. They include the Telugu series “Dhootha”, which marks the digital debut of Naga Chaitanya, and Arya’s OTT debut “The Village”, the Pushkar and Gayatri-produced “Sujal – The Vortex”, “Vadhandhi: The Fable of Veloni”. Many Tamil series like ” and “Sweet Karam Koffee”.
Other ‘scripted original series’ titles in Hindi are Raj Babbar, Ratna Pathak Shah-starrer “Happy Family Conditions Apply”, “Jee Karda”, featuring Tamannaah, Tanya Maniktala’s “PI Meena” and “Shehar – Lakhot”.
Gaurav Gupta, Country Head, Amazon Prime Video, India, the streamer has built “a strong slate of locally produced content across all languages”.
“With increased reach and distribution, we have helped these great stories travel far and wide in India and around the world. We have been instrumental in helping to expand the linguistic palette of Indian customers, helping creators to reach out to the world.” And the audience base for talent is growing,” Gupta said.
Aparna Purohit, Head India Originals, Amazon Prime Video, India said that the platform aims to enable the vision of Indian storytellers.
“Finding amidst this multitude of stories, finding a story that resonates not only here but around the world is a challenge. We want to support, enable and empower the vision of our creators. We go to length and breadth to find a good story. We never dictate… We have given a platform to budding talent.”
The slate also includes Akshay Kumar starrer “Ram Setu”; Shetty’s series “Indian Police Force”, featuring Sidharth Malhotra and the multistarrer series “Hush Hush”.
A scene from ‘Ram Setu’
The trailer of “Modern Love Mumbai”, the first of three localized Indian adaptations of the acclaimed international series, was also released today. The line-up also includes “Modern Love Chennai” and “Modern Love Hyderabad”.
With “Farjee” and “Gulkand Tales”, makers of Raj and DK further cement their relationship with Prime Video. The duo’s flagship project “The Family Man” will soon return for its third season.
Other hit series include “Breathe: Into the Shadow”, “Four More Shots Please!”, “Made in Heaven”, “Mirzapur”, “Mumbai Diaries”, “Paatal Lok”, “Comicstan”. “jury”.
Kangana Ranaut’s debut film “Tikoo Weds Sheru” starring Nawazuddin Siddiqui and Avneet Kaur was listed as a ‘special collaboration’ by the streamer.
The ‘Unscripted Original Series’ segment includes the reality documentary “This is AP Dhillon” on the life of the Punjabi singer-composer, “Cinema… Marte Dum Tak” from Vasan Bala, “Dancing on the Grave” by Patrick Graham and “India Love Project”. “.
Prime Video also announced its licensing association with four major Indian production banners: Ajay Devgn FFilms, Yash Raj Films, Dharma Productions and Excel Media & Entertainment.
Under the deal, the platform will be the home for films to be released by these banners post their theatrical release.
These titles include Shah Rukh Khan’s ‘Pathan’, Salman Khan’s ‘Tiger 3’, Akshay’s ‘Prithviraj’, Ranveer Singh’s ‘Jayeshbhai Jordaar’, Ranbir Kapoor’s ‘Shamshera’, Johar’s directorial venture Rocky and Rani Ki Love Story. ‘ Are included. “Bhola” and Farhan Akhtar’s “Jee Li Zara”.