Indian whisky manufacturer, Radico Khaitan, on Wednesday, 28 May 2025, announced the company’s move to withdraw the ‘Trikal’ brand name from its new range of single-malt whisky line-up, according to an exchange filing. This move comes after concerns emerged about the brand name hurting religious sentiments.
“We understand that concerns have been raised regarding the brand name. As a responsible and sensitive organization, post internal review we have decided to withdraw the brand,” said the company in the BSE filing.
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