Realme has forayed into the refrigerator category with Flipkart today and launched single and double door refrigerators. There are single and double-door variants available on Flipkart 12,490 and 23,490 ahead respectively. Realme has already entered the AC and washing machine segment with Flipkart.
While the single door refrigerators are available in 2 and 3-star variants in 195L and 215L floral patterns, the double door refrigerators are available in premium black uniglass finish in capacities of 260L, 280L, 308L and 338L. ,
The 9 variants classified under single door and double door have been designed keeping in mind the Indian summer. The company claims that these models deliver cooling efficiency and facilitate rapid cooling with the copper capillaries taking the freezer temperature down to -23°C.
The new range offers stabilizer-free operation which is designed and tested to operate under electrical voltage fluctuations in the range of 160~260V.
Madhav Sheth, CEO – Realme India, Vice President – Realme, President – Realme International Business Group, said, “As the fastest growing technology brand in the world, we envision creating a connected, smart life ecosystem for consumers. The entry into the refrigerator segment confirms this and reinforces our commitment to bring state-of-the-art, segment-leading technology products at the most versatile price points. Through the collaboration with Flipkart, we are aspiring in Tier 1 to Tier 3 cities. We are confident to reach out to the buyers and meet the growing need of smart home and cooling devices. We recently launched an all new air-conditioner range in association with Flipkart, and have seen an encouraging response from our fans. We refrigerators We are confident of repeating the same success with Range.”
Hari Kumar, Vice President, Large Appliances, Flipkart, said, “As India is passing through a hot summer, Flipkart is meeting the powerful demands of customers through its wide selection of cooling appliances and state-of-the-art supply chain. and energy efficient cooling equipment at their doorstep. Over the past few months, we have seen a growth of over 25% in the demand for cooling equipment in cities including New Delhi, Chennai, Kolkata and Ahmedabad as compared to the same period last year. This has also driven the demand for smart devices that offer bacteria free, odor free and quick chill capabilities and the launch of Realme’s range of refrigerators aims to meet these emerging demands of customers across the country.”