New Delhi: Financial services company Religare Enterprises Limited (REL) has roped in Padma Shri awardee and Indian freestyle wrestler Yogeshwar Dutt as its brand ambassador. He will be the face of the company’s integrated brand marketing campaigns across all mediums, the company said in a statement. The 40-year-old is an Olympic, Asian Games and Commonwealth Games medalist. The firm’s executive chairman Rashmi Saluja said, “Sports can promote national pride and harmony. The group believes in the importance of sports in developing the character of India’s youth and its social fabric. I am sure that our association with Dutt will inspire the youth to excel in sports. Also, his spirited and courageous background and his hardworking image will have a positive impact on our brand value. Strive to create a positive image for the company, which will emphasize on its brand ethos of nurturing and promoting sports in the country. I am happy to partner with a company that understands the needs of India and its youth. Nitin Agarwal, Group Chief Financial Officer, said, “We welcome Mr. Dutt to the family. We believe our association will help increase service awareness and create a strong memory for our high-quality financial services portfolio. Our upcoming campaigns with them will strengthen our image among the youth of India.” Sports sponsorship increased by 62% in 2021 A report by GroupM India states that 9,500 crores.
GroupM ESP, the entertainment, esports and sports division of GroupM India, has released its Sports Sponsorship Report for India 2021 stating that the country’s performance at the Tokyo Olympics has been a morale booster for sporting talent in the country and 2022 will bring new opportunities . In multi-sport events.
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